I have used this tool to run multiple campaigns in different niches with various keywords. The platform is very easy to use, fast and has some great tools such as heat map which helps me understand what my competitors are doing. It's not too expensive but it doesn't offer all of our needs (eg. Google Analytics). A good option if you're looking at using one single tool that does everything you need. Some people will find it difficult to set up their first campaign. However, once they've got into the swing of things, setting up new campaigns becomes easier. Using growthsimple we were able to see where we had room for improvement across our entire site - so we could easily make changes to improve conversions.