I like how easy it is to use and customize. It's simple, but not too simple. You can do so much with it! The customer support team is also very helpful. There are some minor things about this software that could be improved upon. But overall it is a great tool for any business looking to improve its marketing efforts. I highly recommend using kaboom abm. It has completely changed our marketing process. It allows us to target specific accounts and create custom emails that are relevant to each account. The most helpful part of using KABOOM is that it has all the data in one place, and provides you with a detailed view of your pipeline. It's not much fun having to go through multiple tools to get this information. I would like to see more integrations. We are able to pull our pipeline into Salesforce, but it would be great if we could pull into Hubspot as well. This is a must for any organization looking to understand their pipeline. It's easy to use and quickly shows us exactly where we stand.