It has all of our accounting data in one place so we don't have to go back-and forth from different apps when dealing client workflows or bookkeeping details for clients! We've realized that having everything at once makes it much easier than trying piece together things through multiple emails/apps etc - which was always getting complicated as soon as I started adding more people into my account management system (we're 7 now).
Not sure what else there really needs saying about this program though since everyone seems happy enough using their platform daily without issue!!