Still holding on after 7 months. I applied it to my car in the fall and it survived a harsh winter of -20 degrees some days in February with lots of ice and snow. It still holds up in the spring. This effectively prevents ice from forming in the tailgate/bumper area as in previous seasons and makes it easier to break off the ice for trunk use. It looks like it was factory fitted to the car like the day I bought my car in 2013. I also have a red car so I didn't bother to include a picture as it looks exactly like the pictures showing the product on Amazon.
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