Easy to learn, can be used by anyone with basic computer skills without any training required for them (including non-technical).
There are many options that you need some time playing around before deciding what suits best in your case study project needs or research questions as well! I love how fast it works compared against other similar software such us IBM SPSS which sometimes takes quite long if we don't use proper coding/methods when performing multiple factor ANOVA analyses etc.. This is an easy tool even kids could do this easily while doing their homework projects at home using simple tools like Microsoft word where they input data into spreadsheet programs then export these datasets from there directly out again via another program called MS Excel - saving lots of precious minutes otherwise wasted typing up lengthy code scripts each times one wants so perform statistical tests /ANOVAS/.