1. I love the ease of use, as well as how it can be used with multiple platforms including iOS and Android 2. The ability to sync, which makes it easy to keep users data in sync 3. The ability to create custom fields 4. Being able to track everything from what they are doing with the mobile application to where they are on their website5. The ability to share reports across groups or individuals within my organization6. The analytics section7. Being able to share notes with other departments through the platform8.