The most helpful feature to us has been being able not only see what we're missing or have wrong but also be alerted when those changes are made! It's amazing that it automatically updates your profile so you don't even need an admin person in there like some other platforms I've used before!! Sometimes they take awhile at first (like my phone number change), which can feel frustrating if everything else seems updated quickly enough; however this does work out well once things sync up again after waiting around 15 minutes sometimes haha :) Definitely worth trying - great way of keeping all info accurate within one platform rather than multiple spreadsheets etc., as was previously using elsewhere/etc..