We are using Attribution for our ecommerce business. It has helped us increase conversion rate, improve visibility of customers and their behavior. It's a very valuable tool for understanding customer journey. The support team is great, always willing to help. They make sure everything is working as expected. It would be really cool if it had some native mobile app - but overall I believe it's worth it. Our main goal was to understand how our audience behaves online and what makes them convert. Using attribution we easily see which offers have better conversion rates.