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Attribution Review

3

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Very good

Revainrating 4 out of 5  
Rating 
4.0
Marketing, Account-Based Marketing

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Description of Attribution

Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort-based reporting that shows ROAS by channel by day, week, or month for actionable insights. This is the system you've been looking for.

Reviews

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Type of review

Revainrating 4 out of 5

Great solution with an amazing platform

We are using Attribution for our ecommerce business. It has helped us increase conversion rate, improve visibility of customers and their behavior. It's a very valuable tool for understanding customer journey. The support team is great, always willing to help. They make sure everything is working as expected. It would be really cool if it had some native mobile app - but overall I believe it's worth it. Our main goal was to understand how our audience behaves online and what makes them…

Pros
  • The custom attributes we can set for user journeys are very helpful
Cons
  • We really need that, it would really improve customer experience

Revainrating 4 out of 5

Easy To Use But You Need The Right Business Mindset

I liked that we could identify who our buyers were from each of our various marketing channels. We didn't need to track down other systems - which was great since the data was already collected elsewhere. A lot of people we talked with said they weren't familiar with their customer base so it was nice that this tool highlighted any gaps. It would be better to provide a bit of time/resources so businesses can become familiar with the program prior to them using it effectively. For several years…

Pros
  • One of the top reasons to use attribution is the ease of setup
Cons
  • What we like most is that it's all organized under one roof

Revainrating 4 out of 5

Great tracking tool that will help determine ad effectiveness

The ability to see how my ads perform across channels. It's also great to be able to see what works best for my business. I would like to see some improvements in the interface. Sometimes it gets confusing when trying to navigate between different tabs. Also, sometimes it takes a while to load up. Make sure you have enough space available on your hard drive before purchasing this software. We are able to track our performance across multiple channels. This helps us understand where we need to…

Pros
  • Helps with campaign tracking overall as well
Cons
  • There isn't anything that i dislike about attributions so far