The ability to see how my ads perform across channels. It's also great to be able to see what works best for my business. I would like to see some improvements in the interface. Sometimes it gets confusing when trying to navigate between different tabs. Also, sometimes it takes a while to load up. Make sure you have enough space available on your hard drive before purchasing this software. We are able to track our performance across multiple channels. This helps us understand where we need to focus our efforts.