Very easy to use, with many options available for different situations that I have tested it in so far including web apps (single page application), API calls as well as native applications like iOS or Android mobile app development tools using Xamarin studio etc., We integrated beacon technology into our existing APIs which makes things very simple when we need data from beacons at various locations within an office building/campus area easily accessible via RESTful services without having any server side infrastructure involved. The ability to see what traffic is hitting our site, as well as where it's coming from or going to. I have yet to find anything that I don't like about this product. It does exactly what we need it to do! We use beacon for many different things but mainly just to track user behavior. This helps us with A/B testing of various features and landing pages without having to actually go through all the work of setting up an experiment in Google Analytics (which can be time consuming).