It's user friendly and it allows for some automation to be done with its API which is great! The ability to do some automation can save a lot of time (which we're looking at saving). There are other tools out there that have more features but I'm not sure if they would be easier to use/setup for someone who isn't very technical. If you're interested in automating your processes then this is a tool worth looking into. We've been able to automate a number of repetitive tasks that used to take a significant amount of time.
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