I like that it's simple, without taste and sugar. I've been looking for this for a long time because other protein powders have unnecessary sweeteners and ingredients. It's a good base for smoothies or shakes and doesn't alter the taste. Sometimes I like to add cocoa powder and milk to make a chocolate protein shake. I've never cooked with whey, but I want to experiment. It has a very mild flavor as no ingredients are added to it. So if you're looking for vanilla/strawberry/cookie and cream whey, this stuff isn't for you. The best part is that you can add whatever you want to make it taste exactly how you want it. The biggest minus is the shovel. Serving size is 28 grams (one scoop), but when I measured a boxed scoop, it was only 19 grams on my food scale. That's quite a difference, especially if you're using whey every day as part of a strength training program. I'll just weigh it on a food scale regardless of the size of the spoon. Not a big deal, just a minor inconvenience that can be easily fixed. I recommend this product.
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