I like that you can customize your campaigns in many different ways. You can do autoresponders, send images or links of interest, schedule posts to be sent at certain times, and much more! The platform isn't perfect yet, but it's getting better all the time and they're adding new features every day! I wish there was an option to link accounts from other platforms (like MailChimp) so we could have a single dashboard for all our marketing. We also want to start using the API feature, but it hasn't been fully developed yet. We are working on a project where we need to market a website. This allows us to reach out to thousands of people at once. It's easy to create campaigns and share them with others for feedback.