The ease of use, the ability to create your own token, the fact that it's decentralised, the fact that it has so many potential uses and applications, the fact that the team are all very helpful and supportive. There are some things that I dislike such as the price for our first year, and also the fact that we have to pay additional fees for adding more users, which could potentially be avoided if there was an option to add a credit card or bank transfer method. However, their customer service team are always willing to help and they work hard to solve any issues that arise. We use the platform to easily reward people for good behaviour, but also to give them access to training courses in various industries. It gives us the ability to provide a better experience than other platforms because we can provide more transparency and feedback to our customers.