The best part about this software was that it helped us understand our customers better than any other tool we have used so far! It also allowed me as an analyst in my team get all information from one place which saved time for analysis of data across different channels/tools like Google Analytics or Salesforce etc..
I would recommend using if you are looking at getting insight into your website traffic & behavior patterns with respect analytics tools suchas GA (Google) but want more granular details then look no further - try out synta first!! We were able solve problems related web site performance by understanding what users do when they come onto page X vs Y via A / B testing methodology implemented through synata's platform.-.