The platform is easy to use with an intuitive interface allowing you to understand how your campaigns are performing in real time. It's also very flexible as it can be used across multiple channels (email marketing, social media etc). There could potentially be some improvements made to make this more user friendly but I would say they have done enough work already! We've been able to track all aspects of our customer journey from initial enquiry through purchasing decision making via sales funnel analysis. This allows us to identify areas where customers may not find what they're looking for or their buying process has gone awry.