The best thing about this product is that it can be used at any point in time to ensure protection for your brand or business's reputation online through reviews. We also have been able to reach out more effectively because we are reaching our target audience directly when they need us most and not just waiting until there isn't an issue before engaging. There haven’t really been issues since implementation but I do believe if you use all features available you will find some benefits. It has made managing comments from both customers as well as those who may post something negative towards others associated with my organization much easier than previously using other products which were solely focused on marketing activities only. The best part is that it's free for small businesses to begin using this tool! I think they should have more functionality than just reviews but so far its been great at what we need right now which are customer feedbacks about our business as well as managing my twitter account. Nothing really because everything works perfectly fine as long as you know how things work in general when dealing or working around technology tools like Twitter/Facebook etc..