I like that they do all of this for you, so it's not as daunting to use them compared with other tools out there (like HootSuite). They also have an app called "CrowdBabel" which allows me access from anywhere in my phone! That is great when traveling or just waiting at home while working remotely - no need to be tied down by software anymore :) It can take some time getting used to how everything works but once your familiarized its easy peasy!! We are able to keep up-to date easily about our clients' campaigns without having someone constantly monitoring things every day/weekend etc..