The ability to set up a rule to automatically adjust prices based on the current competition. This is a great tool for keeping prices consistent. I am able to easily set up rules to make sure prices do not go up or down too much. The price adjustment rules are a bit confusing. It is not always easy to know when a price adjustment is needed. I would like to see some more advanced features. I am able to set up rules to make sure prices do not go up or down too much. I am also able to easily adjust prices when I am out of stock.