I like that it's easy to create custom templates, and then customize them by adding modules. It is not intuitive at all. I can not figure out how to add modules at all. My clients are very picky about aesthetics, so I'm constantly having to change things. There are other CMSs that are more user friendly and have tutorials that walk you through creating things. If you want a simple solution for your small business, this is probably what you're looking for. We needed something that was quick to set up, but also allowed us to use our own template style. It does both of those things.