I like how it helps keep everything organized in one place, with easy access to all of my clients' appointments along w/ payment history etc! We have had so many issues going back & forth over email or texts when you need them right away as opposed from waiting until later into their weekend schedule which makes things difficult if they haven't already gotten off work by then :) we're saving time because there's no longer any confusion between who gets paid what each month-it simply tracks your payments as well!! Great tool overall but sometimes has problems synching up dates/times correctly (not often though!). Keeping track our vet visits easier than ever thanks too this app.-and not having multiple spreadsheets that get outdated easily anymore since its only updated every 30 days instead.-less paperwork saves us tons now especially once bills are received after being submitted via mobile banking ratherthan snail mail :). It's easy to use, it has all of my contact info in one place so I don't have to keep them together (and they're not lost!). The reporting features are great! They can be confusing at first but once you figure out how things work everything becomes easier/more efficient with this system. This program will help me stay organized while increasing sales by giving clients more options than just Facebook ads or email marketing campaigns alone.