
The ability for it's platform/API is flexible enough that you can get creative when creating your campaign design - but still maintain control over what data gets collected from who (permissions). As far as I know there isn't an integration option like Zapier or other 3rd party software out yet which would be ideal if one of our clients wanted us to use their tool. Have been able to leverage this product in conjunction withe marketing automation tools we are using at work to target specific groups within those databases by geolocation! It has also proved helpful having access via API into another database where we have different lists set up already so they're not duplicating efforts. We've used swoops services before without any issues until now because some customers were getting confused about why certain fields weren't showing properly after adding them through APIs etc.. So just make sure everyone understands the rules for how.

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