I like how simple it is, you can set up automations in under 5 minutes! There are also so many integrations available with other platforms which makes things super quick & efficient as well (Mailchimp). The UI could be improved - sometimes there's too much going at once for my liking when creating an email sequence or autoresponder campaign etc., but this may just me being picky :P Also not able create custom fields within emails if required by business rules/requirements? Automation works great though especially using Zapier functionality where possible :) As mentioned above MailChimps integration would make our lives easier here!! Great platform that helps us automate all aspects including customer communications via multiple channels such as Email Marketing Autosensoring CRM data management etc.. I like that we can easily build out multiple types of emails, with different send times and triggers, for a variety of clients. Sometimes it's hard to find certain features or functions that are not intuitive. It took me some time to figure out how to get around that. They're definitely working to make things easier to use! For us it's been great to be able to provide customer support within our platform. With all the platforms available today, email is still a vital part of our business.
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