The platform is easy to use and has a lot of great features. I like that I can target my audience and reach them with my content. I like that it's easy to create and track campaigns and that I can share my results and insights with my team. I also like the reporting features. I also like that you can target different audiences and customize your campaigns. The platform is a bit expensive and I wish it was more affordable. I also wish it had more templates and campaigns to choose from. It's a great tool to use. I'm able to target my audience and get them to see my content. It's also easy to track my results and share them with my team.