I have an aero seatpost that tended to slip and this paste solved the problem. In addition, I often had a small "click" here and there as part of the slippage, which also more or less resolved itself. In terms of application, it doesn't take much, so a good thin coat will do. I would just caution against wiping clean and spending an extra minute wiping away excess as the abrasive nature of the gel makes it scratchy. Eventually I've found that after a few years it starts to dry out a bit and it may be worth cleaning and reapplying (at least for the seatposts). In general a good product.
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