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11Ants Retail Analytics Platform Review

3

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Very good

Revainrating 4.5 out of 5  
Rating 
4.3
Marketing, Demand Generation

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Description of 11Ants Retail Analytics Platform

11Ants Retail Analytics Platform provides retailers with loyalty programs with actionable insights.

Reviews

Global ratings 3
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Type of review

Revainrating 4 out of 5

Great platform with tons potential if further enhanced

I like that it is easy to create my own rewards program, as well as being able to track customer purchases/retention rates in real time! The interface could use some work (it's very outdated). It also doesn't have an API so you can integrate your system directly into yours - but this isn't necessarily bad because we are using data from our CRM anyway for other functions of ours which does give us access to all relevant information about customers at any given point during their purchase…

Pros
  • Very user friendly platform with lots customization options available; )
Cons
  • User experience needs improvement
  • Not having full control over design

We have used Ant Labs products for over 8 years now, so they've been around long enough to know what works best in their platforms! They are always evolving & improving upon existing features/functionality as well introducing new ones that makes our lives easier when managing campaigns or analyzing data from all of your apps (Shopify / Shopmatic). Their customer support is also top notch - very responsive team who's willing do anything possible just because you're using an ant product :-D No…

Pros
  • Customizable
  • Easy customization capabilities via XML file format.
  • Great Customer Support with fast responses :)
Cons
  • Good but not great

Revainrating 4 out of 5

Easy tool with many features and possibilities

The product is easy to use, it allows you create your own rules for users that are creating groups in one place instead of having them do so separately (which can be time consuming). It was not as intuitive or user friendly as other platforms we have used previously. We also had trouble finding out what exactly our data could tell us about customers behavior which made sense when they explained how their platform works but at times seemed vague/unclear. Try using this software if you want…

Pros
  • Easy setup with no prior experience required.
  • Inbuilt database management system makes tracking easier & seamless process overall,
  • Allows creation customized reports easily within minutes