A global style destination for kids, AlexandAlexa is the leading e-tailer that specialises in kids’ fashion, toys, school and homeware. Boasting a label stable of high fashion designers as well as fledgling boutique brands, AlexandAlexa.com offers parents a one-stop premium shop when shopping for babies all the way up to teens. Since launching in 2007, our relatively young company has fast become a pioneer in the designer childrenswear market. We have a naturally entrepreneurial workforce, which reflects in everything from our campaign photography to the way we handle our deliveries. The creation of our parenting broadsheet, The Lexem, and our pivotal role working with charity Kids Company to launch Global Kids Fashion Week has lead British Vogue to praise our ‘innovative marketing approach’.