I like how easy it is to use, and the fact that we can have our own specific analytics without having to pay for expensive third-party services. The tool has been very effective in helping us understand our clients needs and what they want. We've realized where there are problems within our business, and we're working to correct them. Also, as a small business owner myself, it's nice to be able to use this service without paying a lot of money out of pocket. There are some things that I would…