The product is very easy to use with all kinds of features from dashboards right up to complex custom reports or even ETLs using connectors such as ODBC/JDBC etc.. I have been able build many useful tools that are available in other products only by spending time writing code but this has never really bothered me because everything can be done via UI anyway so it's not like there was any problem at first glance! It just works!! Everything you need out-of box without having write one line off…