MassTer Review
2
·
Very good
Rating
4.5
Marketing, Marketing Analytics
Description of MassTer
MassTer is a Marketing Mix Modeling & predictive analytics platform that provides a one-stop solution for running marketing effectiveness projects. MassTer helps you understand your key sales drivers, measure your Marketing Return on Investment (MROI), and show you the optimal marketing budget mix to achieve maximum performance. It comes with 8 built-in modules that help you perform marketing mix modeling, ROI calculation, budget optimization & predictive analytics.
Pros
- Easy usage, good UI/UX designEasy navigation
- Very helpful tool especially if you want your site's SEO ranking up.
- Great social media marketing tools like Facebook integration,
- Good analytics dashboard
- All necessary conversions tracking metrics (ecommerce)
Cons
- There are troubles