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MassTer Review

2

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Very good

Revainrating 4.5 out of 5  
Rating 
4.5
Marketing, Marketing Analytics

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Description of MassTer

MassTer is a Marketing Mix Modeling & predictive analytics platform that provides a one-stop solution for running marketing effectiveness projects. MassTer helps you understand your key sales drivers, measure your Marketing Return on Investment (MROI), and show you the optimal marketing budget mix to achieve maximum performance. It comes with 8 built-in modules that help you perform marketing mix modeling, ROI calculation, budget optimization & predictive analytics.

Reviews

Global ratings 2
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Type of review

Revainrating 4 out of 5

Very use-friendly platform - helps you analyze your Marketing Mix

MassTer has helped our firm to analyse our marketing mix and to come up with the best marketing mix for our clients. The product is very user friendly and has helped us to analyse our marketing mix and come up with the best marketing mix for our clients. The product is very user friendly and has helped us to analyse our marketing mix. I think it would be great if they have a mobile app for their product. I highly recommend this product. We are using MassTer to analyse our marketing mix and come

Revainrating 5 out of 5

MasSTER - an effective tool that provides you real-time analytics

The user interface of masster is very simple and easy to use as it has all required features which are needed by any business owner or marketer who can utilize this product. I am happy because i have found many new things about my work in masster. I think there should be more feature addition so we could do much better within less time. We are using masster along with Google Analytics for our company website and blog management system from where we collect data regarding web traffic as well…

Pros
  • Easy usage, good UI/UX designEasy navigation
  • Very helpful tool especially if you want your site's SEO ranking up.
  • Great social media marketing tools like Facebook integration,
  • Good analytics dashboard
  • All necessary conversions tracking metrics (ecommerce)
Cons
  • There are troubles