The software is easy to use for beginners who are not familiar with mapping software. It allows you to create your own custom map templates which can be used in other applications such as Sketchup and others. I like that it has many different ways of importing data into the program. For example, if you have multiple files then you just drag them all onto the main window. This will import all of those items at once rather than having to open each one individually and do so separately.
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