The fact that I can see what my competitor's are up too! Itβs also super easy to use because it has an intuitive UI, which makes tracking down problems extremely quick. They have very detailed tutorials so everything works as expected straight out of the box. You don't really need much additional support aside from asking questions about things you're unsure how to do or using some custom features they've added in later versions. We mainly used this for monitoring our competition but we wereβ¦