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Priority Engine Review

3

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Excellent

Revainrating 5 out of 5  
Rating 
5.0
Sales, Sales Intelligence

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Description of Priority Engine

TechTarget's Priority Engine is a SaaS-based platform that delivers direct, real-time access to the most active accounts and prospects ranked by their level of purchase intent and engagement to help enterprise B2B technology organizations improve ABM performance, increase sales productivity and maximize demand generation success. The platform provides exclusive third-party intent insights on the topical interests of accounts, recency and relevancy of activity, vendor considerations and installed technology.

Reviews

Global ratings 3
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Type of review

Revainrating 5 out of 5

The perfect tool if managing outreach is crucial

It gives you an overview over your account portfolio with all information required for effective communication in one place - it saves time!The layout could be improved as some features are not intuitively available at first glance (elevation). I would therefore like more standardization around certain functions within priority engine so they can easily accessed from any page or screen without having multiple tabs open each day / week/ month etc..Also i have noticed there has been no…

Revainrating 5 out of 5

Best lead tracking software - All-inclusive

I like most about priority engine is its capabilities to track our prospect leads across multiple channels (Email, Social media etc) in such a way that we can easily filter all the data. We also use it for marketing campaign management, hence, I feel its best suited to manage email campaigns. Nothing at this point, it is working well and we are satisfied with it. If you want an all rounder tool then go ahead otherwise have a look at the features in detail and decide accordingly. It helps me…

Pros
  • Its easy
  • Easy user interface
  • The analytics dashboard gives good insights into customer behavior.
  • Tracking emails tracking open rates & click throughs help us get more customers!
Cons
  • All fine

Revainrating 5 out of 5

Preferred solution, easier implementation and quick ROI

I love how easy it was for me to get started using this product! It has helped us identify our target customers in different geographies very quickly. This tool also helps prioritize what we need next from those targets. Sometimes you can find too much data which makes prioritization difficult but with priority engine they have made sure there are enough filters so as not to miss out any information when looking at results. We would like more analytics features such as creating dashboards etc.

Pros
  • The ability use search criteria
  • Data is organized well no unnecessary info displayed while filtering.
  • Ability see all relevant contact details (phone numbers)
  • Allows quick insights into market by geography, age group & income level easily available
Cons
  • Nothing