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ROIVENUE Attribution Review

1

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Very good

Revainrating 4 out of 5  
Rating 
4.0
Marketing, Attribution

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Description of ROIVENUE Attribution

ROIVENUE is an analytics, attribution and optimization suite for ecommerce. It helps marketers to accelerate revenue growth and increase marketing profit through data integration and understanding of multi touch journeys. Using data-driven attribution models, it allows marketers to identify underperforming campaigns, address over-invested channels and reallocate advertising budget for ROI maximization. Our clients typically see double-digit ROI growth following implementation of our proprietary AI-powered attribution model.

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Type of review

Revainrating 4 out of 5

It helped us analyze all aspects regarding marketing

ROIVENUE is designed to handle a multitude of data sources, and the platform allows a seamless integration between several different channels. I like that we have been able to see the different channels of a user's journey, but it would have been great to have a direct visualization of our campaigns. I wish we could create more custom reports for our needs. The platform has been very useful in our company's daily work. I would like to use it more, but I only have limited time to do so. We have…

Pros
  • The platform is customizable and easy to use, with great support from the team
Cons
  • I wish we had more customization options for our workflows and metrics