I like that it is easy to use, with no additional software required. It's free! The fact that you can customize your searches by location or industry makes this one of my favorites. You don't have to be an expert at SEO - there are tons of articles out there about how search engine optimization works, so even if this was just used as a place for webpages to get found in Google, it would still help me tremendously. There are also tutorials available online to do some basic things (like keyword…