Being the best cryptocurrency exchange out there doesn't mean that they done…
Being the best cryptocurrency exchange out there doesn't mean that they done have stiff competitors. They keep to the good stuff, and work on where they they fall short. Withdrawal fees and trading fees. I want to feel comfortable with those :D.
Pros
Transparency, how they handle issues when they arise is magnificent. I've not caught Changpeng Zhao in a lie. That's something I can work with in confidence. Good liquidity. Best selection of Crypto-Currencies around. So no problem of fear of investing in the coins listed there. support for multiple computers and mobile phones; multi-language support. And recently, they have stopped listing coins that don't have KYC done during ICO. They have the best UI. Hands down the best exchange in the market.
Cons
High withdrawal fees on most of their coins, OMG. An exchange of such magnitude still not having a Fiat gateway by now. It's hard for me to understand that. Because to their high listing fees, they sometimes don't have the crypto assets I want.