CoinEx was launched as a replacement of a Chinese exchange after the crackdown on cryptocurrencies in China. That doesn’t make the project any less ambitious as it seeks to develop a decentralized exchange and its own token ecosystem. The dividend is a good feature for now and can provide a small daily income. The extremely low fees are also a big advantage to trading with CoinEx.
Of course the lack of support for fiat currencies makes this an exchange primarily for experience cryptocurrency investors.The exchange is unregulated, like most cryptocurrency exchanges, and some say that the ViaBTC ownership is a bad thing, but in actuality I think it's a positive since the owning entity has too much to lose to scam clients, and also had deep enough pockets to continue making improvements to the platform. Overall a good, if small, exchange, and one that could grow significantly in coming months.