I like that you can place your ads into specific markets or regions, as well as target by gender and age group, so we are reaching our clients' customers where they need us most! There is not much in terms of customization options when creating an ad campaign -- this would be useful for those who want some more control over their campaigns (e.g., number of impressions). Reach out to them regarding custom reporting features. This way you can get better insight into how successful each targeted audience was. We also realized that many of our leads came from digital channels, rather than TV media buying. Easy to set up, easy to manage, great reporting features. It's not as intuitive as some other platforms in the market.
There are a lot of options that can be confusing at first. I would recommend using it for your video advertising needs. We have been able to target our viewers by their interests and demographics. We also get great insights into what people are watching and how they're interacting with our content.