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69 Karma

Review on Demand Metric by Brett Morrison

Revainrating 4 out of 5

Tracking tool for outbound marketing programs

The software is easy to use - all of our marketers love it! I like that you can create multiple campaigns in one account so we aren't having duplicate tracking across accounts. It's also nice because some other companies have limitations when creating more than 1 campaign at once (like HubSpot). So they require people who are used only to using their system as opposed to someone new coming into an organization from another department/platform. We're able to track clicks via google ads 360 view easily without any extra plugins or anything else needed. And then we see exactly where those leads come through by looking up analytics data after clicking them. This allows us to know how many customers came directly versus clicked a link vs went thru referral sources etc.

img 1 attached to Demand Metric review by Brett Morrison



Pros
  • This allows me to see where and when people clicked what ads
Cons
  • So far, there is no downside to using this software