Review on Nucleus Vision by Jerry Siegel
Nucleus Vision (NCASH)
Nucleus Vision is a personal identification system based on IoT technology. Nucleus Vision helps businesses to recognize their customers and their consumption habits, thanks to special ION sensors that identify each customer who visits the store, which has installed their.
Idea:
As soon as a customer enters the store, ION sensors recognises him (via signals from his smartphone) and provide a complete summary of information about his previous purchases, the average bill and even suggest the specific discounts that is suitable for him. Every store that has installed this identification system can view all data in real time through the company app.
Token:
NCASH is a ERC20 token based on Ethereum. NCASH can be used to pay at stores that have installed Nucleus Vision devices. NCASH is also used in the project's ecosystem to pay loyalty program rewards.
Features:
1. Internet of Things.
Nucleus Vision enables customers and companies to interact through unique IoT devices. The advantage of such sensors is that they use IoT technology, which does not require Buletooth or GPS enabled. Devices transmit information automatically, after the consent of the client.
2. Improving the performance of businesses.
The system is aimed at closer communication between the company and the client. The company will know everything about each customer and will provide personalized and unique offers for each customer.
My overall imperssion:
The idea of the project resembles one of the conspiracy theories based on the technologies of the future - total surveillance of all people. But with this project it is used for "helpful" business purposes 😂
The description of the idea of this project, it is said a lot about the importance of the client's "consent" for processing and adding his data to NCASH data base. But if you just imagine what kind of data can REALLY be stored using this technology (personal private data and so on), it becomes a little scary.
In my opinion, this project does not fulfill the blockchain's vision of the economic equality. He helps greedy organisations to "graze the consumer herd" by collecting their personal data.
Pros
- Helps businesses run an advanced customer database and more accurately suggest the personal discounts for each client.
Cons
- Invasion of privacy, due to collecting personal data on every person seems a little off. This is not what blockchain was created for and the movement is actually fighting against it.
