I've used this shampoo for years to keep my naturally white hair free from any discoloration. Interesting though, this time after reading reviews, I saw that there were 2 formulas out there on the market. One reviewer suggested that the formula that contained cornflower was better. After going to the Phyto website, I saw that this is the packaging of the cornflower formula so, although the bottle appeared a little different than I had purchased before, I ordered it. This is a thicker mixture than the watery shampoo I've had in the past but it also did a better job brightening my hair! After trying many of these brightening shampoos, I've always come back to Phyto. On my hair, they all seem to be a little drying but the Phyto has always been the best. My hair is long, course, curly/wavy so anything that tends to dry it out is a concern. I use this Phyto once every few weeks, rinse most of it out and, follow it immediately with my regular conditioning shampoo, Wen. Phyto Phytargent and Wen have been a winning combination for me!
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