I like how easy this software is for my team, plus we are able use all of their features at once without having multiple accounts! It would be great if they could add an API so customers can integrate themselves easier into Salesforce as well! If someone told me 3 years ago about using something called "SalesForce", he/she probably thought i was crazy or maybe had never heard off before haha but now everyone uses sales force whether its cloud CRM stuffs such as Leads360 etc., also known by many different names (I think) which makes life pretty much impossible when trying out new things because people have been doing them since day one lol :).