The platform has been extremely easy to use as it allows me to easily create campaigns and track them over time. I can also see where my audience spends most of its time online so I know what types of articles they will be more likely to read. It's not always 100% accurate for tracking pageviews but this doesn't really affect how well I'm able to understand which pieces of content do well. For example, if you have an article about something specific like "how to get rid of acne", then you'll probably find that your visitors spend less than average time reading other articles about similar topics. This makes it easier to focus future posts around those things that people actually want to read! As long as there aren't many competing offers out there, then it shouldn't be too hard to rank high within organic search results. If someone else does already provide a service or product related to yours then it may take some effort to try.