I got this in December. My two kitties love this toy! They approach and start it by themselves. They play many times each day. My black kitty even manages to toss it around, flip it upside down, beat it, kick it, and chew on it. He has not broken it yet and it's February. I leave my activity center plugged in to save batteries. Buy spare butterflies and feathers though, so your kitties will never be without their favorite toy. I have had cats for my whole life and this is the best toy I have ever seen. The floppy fish is pretty popular too.
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