I like that it is easy to use, has many options for customization (including custom reports), can be used with any database system or data source including Excel/Access etc., allows you create your own dashboards - very flexible tool! It's not free but there are discounts available if needed in order to get started quickly without having too much time spent learning how best utilize this software product before getting productive results from its featureset.
If using as an admin user who needs access across multiple users then yes; otherwise no. We have been able solve some of our business problems by utilizing analytix within various departments at my organization which helps us track progress towards specific goals set out ahead of schedule.