I love how easy this is as compared with other tools we've used in the past (Pinnacle).
The interface feels intuitive and friendly. There's nothing about it that doesn't feel like its purpose was thought through completely before development started -- no features were added simply because they could be or "just felt right." It has all of what you'd need from an accounting tool out-of-the box! We're currently using this software at our small business but are considering moving over to Xero when their pricing changes go into effect next year. Easy access to reports/data that would otherwise require manual entry by hand; ability to easily input data without having to ask someone else to do so first.