The user interface of balanced force allows for easy navigation through all functionalities with one single click or drag & drop action.The best part about this software is its flexibility which helps me easily integrate it into my website without any difficulty at all. I have no dislike towards anything regarding balanceforce as such but yes there are few things can be improved like:- 1) More features should come up so that users will not face problems while using them.- 2) Support team could give more guidance when they get stuck during implementation process. - 3) Better UI design would help to enhance customer experience. It's very good product if you want your customers feel comfortable by providing better services than others. We use BalanceForce mainly because we wanted our clients to do their shopping online rather then visiting physical stores.