The fact that this software is very easy for use by anyone with basic knowledge of Excel or MS Word makes it extremely useful in my opinion! I have used other programs but they were too complicated so i would not recommend those products at all because you will get frustrated easily when using these types of softwares if your are newbie like me who has no experience working online before. This program helped us create our own custom reports which we can send out as emails/documents etc., It also helps organize data from different sources into one place allowing easier access whenever needed (excel file).