The capability of creating custom signage screens and being able to use it with multiple platforms like Raspberry Pi or even other browsers.It's not easy to use for beginners as it requires some advanced knowledge and skills from both programmers and users.If you have skills on both sides then it'll be perfect.The more I used the software the better my screen casting skill became.I created content for my clients in different formats such as webinar slideshows, PDFs, videos etc. The best part about audience is its ease of use. It's user friendly interface makes it very easy for anyone to get started with. The only downside is the price. I wish there was more flexibility in pricing. There are some things that could be improved such as the ability to have multiple screens within one application. This would make it easier to manage multiple screens from one place. We were using audience to display our live events and other content.